Case Study
Project
07
ORIEL
Architecture / Brand Identity
Project Overview
ORIEL is a young architecture studio with strong opinions about form and light. They wanted a brand that felt as deliberate as their buildings.
Client
ORIEL
Industry
Architecture
Services
Strategy / Identity / Print
Year
2025
01
The Challenge
Rigour without rigidity.
Many studios look interchangeable. ORIEL needed an identity with conviction — structured enough to feel architectural, expressive enough to feel alive.
02
The Approach
Drawing from the plan.
We studied the studio’s drawings and process, then translated their grid, proportion, and line weight into a visual system.
The System
Structure with a point of view.
Strategy / Identity / Print
The Result
An identity with conviction.
ORIEL now presents itself with the same clarity it brings to its architecture — confident, coherent, and easy to recognise.
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