Case Study

Project

08

NOMA

Everyday objects, beautifully told.

Everyday objects, beautifully told.

Lifestyle / Digital Experience

Project Overview

NOMA designs ceramics and home objects for everyday life. They wanted their online store to feel as thoughtful as the pieces they make.

Client

NOMA

Industry

Lifestyle & Home

Services

Web Design / E-commerce / Art Direction

Year

2026

01

The Challenge

More than a product grid.

Lifestyle e-commerce often feels generic. NOMA needed a store that told the story behind each object without slowing down the purchase.

02

The Approach

Editorial meets commerce.

We combined editorial storytelling with clear product structure, so browsing feels like reading a beautiful magazine.

The System

Everyday objects, beautifully told.

Web Design / E-commerce / Art Direction

The Identity

Soft, warm, and tactile.

Natural tones, crafted photography direction, and quiet typography give NOMA a calm visual language across web and social.

The Identity

Soft, warm, and tactile.

Natural tones, crafted photography direction, and quiet typography give NOMA a calm visual language across web and social.

Digital Experience

Designed for slow browsing.

Collections, stories, and product pages flow into each other, guiding visitors from inspiration to checkout with ease.

Digital Experience

Designed for slow browsing.

Collections, stories, and product pages flow into each other, guiding visitors from inspiration to checkout with ease.

The Result

A store worth returning to.

NOMA’s new experience gives every object room to breathe and gives customers more reasons to come back.

Start a Project

Have a project like this?

Tell us what you’re working on and we’ll get back to you with the next steps.

  • Branding

  • Digital

  • Strategy

  • Creative Direction

Start a Project

Have a project like this?

Tell us what you’re working on and we’ll get back to you with the next steps.

  • Branding

  • Digital

  • Strategy

  • Creative Direction

Start a Project

Have a project like this?

Tell us what you’re working on and we’ll get back to you with the next steps.

  • Branding

  • Digital

  • Strategy

  • Creative Direction

We build brands, digital experiences, and creative systems for ambitious businesses.

10:53
AM
Saturday, October 17

New York

03:53
PM
Saturday, October 17

London

04:53
PM
Saturday, October 17

Berlin

11:53
PM
Saturday, October 17

Tokyo

© 2026 VELQEN®. All Rights Reserved.

Strategy. Identity. Digital.

We build brands, digital experiences, and creative systems for ambitious businesses.

10:53
AM
Saturday, October 17

New York

03:53
PM
Saturday, October 17

London

© 2026 VELQEN®. All Rights Reserved.

Strategy. Identity. Digital.

We build brands, digital experiences, and creative systems for ambitious businesses.

10:53
AM
Saturday, October 17

New York

03:53
PM
Saturday, October 17

London

04:53
PM
Saturday, October 17

Berlin

11:53
PM
Saturday, October 17

Tokyo

© 2026 VELQEN®. All Rights Reserved.

Strategy. Identity. Digital.

Create a free website with Framer, the website builder loved by startups, designers and agencies.